Resources
Author: Mike Grillo
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Blog content sharing busiest on weekends, study says
Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers…
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The challenge of creating great content
The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of…
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Samsung, others joining Google in smart glass market
Google will soon get company in the wearable computer eyewear market. Samsung is preparing to roll out its “Gear Glass”…
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Content strategy tips for small businesses
Small businesses can benefit from content marketing as much as large corporations with the staffs and budgets to put into…
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A lack of engagement opportunity by retailers
We posted some time ago how over a quarter U.S. companies, 28 percent, do not have a mobile strategy. Here’s…
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Measuring your mobile content success
You have a content strategy that focuses on publishing for smartphones and tablets, ensuring that your message, your brand content…
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Think strategy when creating video content
Video content for your brand marketing campaign can be effective in promoting a product or service to the right audience.…
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Video: The infographic as content
One of the most effective ways to provide interesting and informative content for a target audience is the infographic. An…
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Focus on the user experience
Is your content an experience? Or rather, does the brand marketing content produced and published online add to and enhance…
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The merits of storytelling with your content
There is so much content out there that it is easy for the consumer to become overwhelmed. The challenge of…