There are a lot of business owners and inexperienced marketers who believe that an email service provider is “basically the same” as a marketing automation platform. This ignorance is commonplace, but not a good idea.
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‘Marketing Automation’ Category
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.