Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
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Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
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The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s…
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Five Stats That Explain Why You Need a Marketing Automation Solution
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the…
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It’s Personal AND It’s Business: Using Personalized Marketing for Your eCommerce Business
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built…
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Use Mobile Content Marketing to Expand Your eCommerce Business
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher…
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Keep These 3 Things in Mind When Marketing Your eCommerce Business
All eCommerce businesses can use content marketing to effectively drive traffic to their website and increase sales.
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Simple Steps for Developing Your Content Marketing Strategy
Seth Godin famously said, “Content marketing is the only marketing left,” and for excellent reason.
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MyMobileLyfe survey: Why we share content
Making a connection with the customer is important when planning your brand content. As a content creator, you want the…
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Think like the customer when it comes to content
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are…