Resources
Author: Mike Grillo
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Comcast weighing plans for Wi-Fi phone service
Could mobile phone service soon be on your Comcast cable bill? The communications giant, which is currently in the midst…
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Stagecoach tales: The storytelling content of Wells Fargo
Much of content marketing is about brand storytelling. The creator’s role is to weave compelling narratives about the product that…
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Choices to make: mobile app or website
As the population of consumers using mobile devices continues to rise, companies have decisions to make. Should they develop mobile…
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Five examples of unique mobile retailer content
What makes good content marketing for a mobile device? It informs the consumer, and engages them. It helps the consumer…
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Consider the crowd for content
Putting together a content marketing strategy for your company can be a significant task. Those charged with promoting and marketing…
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Skip the fluff in your content
Fluff. It’s comforting in pillows, appealing in clouds and essential in marshmallows. But when it comes to content geared toward…
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A smartphone essential? The search engine
The search engine is proving to be the most essential tool at the disposal of smartphone users who responded to…
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Older Americans favor tablets, e-book readers
A new study says older adults are favoring tablets and e-book readers over smartphones, even as smartphone ownership among Americans…
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Learn your target audience for your content
You’re the person in charge of creating content that enhances your brand’s profile and makes people want to know more…