Resources
Author: Mike Grillo
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Content marketing: What was said the week of July 7
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field…
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Why outsourcing is an option
Your company may lack the in-house expertise to craft and implement a content marketing plan for a growing base of…
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Mobile commerce surging, but desktop still rules for buyers
Custora has a report out today offering more evidence that the use of mobile devices in commerce continues to be…
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How to mine trade shows, expos for content
Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.
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Brand confusion: Mobile wallet app Isis forced to rebrand
This is what happens when a corporate brand gets attention for all the wrong reasons.
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Where the money goes for brand content
A company that implements a content strategy, and had the money to invest in it, usually has to address this…
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Content marketing: What was said the week of June 30
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field…
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CMOs and marketing’s digital upheaval
Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed…
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Consider localizing your mobile content
The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if…
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Choose your mobile solution well
As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who…