Resources
Author: Mike Grillo
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Tips for creating a video content strategy
The effective use of video content is not just essential to content marketing strategy, it’s a required element. Consider predictions that…
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The president and the comedian: Tips on effective video content
On the surface, the premise appears a bit ridiculous: The president of the United States sitting down to discuss the health…
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Content writing for the small screen
Longer can sometimes be better when it comes to writing digital content, unless the content is for a mobile device. When…
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Finding the right content balance
Content marketing is being taken seriously enough that companies are projected to set aside more money to get the best…
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Google turns attention to Android-powered wearables
Google is preparing to release a software development kit for wearable technology, enabling developers to build wearable technology for Android…
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Customers value good custom content
Good content to establish a corporate presence or brand is not only important, it’s essential to a business. The Custom Content…
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Writing for people on the move
Writing content for the mobile user comes down to a few key points: keep it lean, focus on simple, emphasize organization,…
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Study: Smartphones an essential tool for shoppers
If you’re a smart shopper, you’re likely using a smartphone to do this. A recent survey of smartphone users finds…
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Facebook Paper’s content marketing potential
Facebook Paper looms as a game changer for content marketers. The social media giant’s recently launched media delivery app puts…
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Samsung’s marketing money well spent at Oscars
How much is Samsung willing to commit to overcome Apple in smartphone sales? According to the Wall Street Journal, a…