You’re a business owner who’s looking to make your brand content accessible to customers with smartphones and tablets. That means creating your own app for the mobile devices.
If you’re an entrepreneur or owner of a small business without the deep pockets of a large corporation or well-financed startup, the cost of creating an app that will attract and engage customers is an essential factor.
Businesses large and small are all pursuing the same goal: Getting leads that generate into more customers and a steady stream of business.
The Contently Summit is taking place June 18, at the Bowery Hotel, 335 Bowery, in New York City. The focus? All things related to content marketing, of course.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.
You’ll have to convince a segment of the consumer population first, though.
Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.
Some years ago, a camera company paired with a world-class tennis player to come up with one of the more memorable ad slogans, “Image is everything.”
This can be said when it comes to creating content for your business or brand site. It may not be everything, but the way it looks is certainly an important thing.
