Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
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Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will connect with customers on a more personal level. And they will do this not with marketing pros, but with producers, journalists and others skilled in the craft of storytelling.
This is where content marketing expert Michael Brenner believes the next phase of the industry is headed.
Mobile device usage is growing among the affluent class.
Every company should have a content evangelist.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Your company may lack the in-house expertise to craft and implement a content marketing plan for a growing base of mobile customers. Don’t fret; you are not alone.
Custora has a report out today offering more evidence that the use of mobile devices in commerce continues to be strong. But it is a mixed message.
Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.
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