Resources
Author: Mike Grillo
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The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s…
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CRM Tools, Explained
Customer Relationship Management (CRM) software enables your business to manage customer relation information and data.
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The Future of Programmatic Video Advertising
Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why?…
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How to Hire the Right Marketing Agency
Choosing the wrong marketing agency can be a headache, at the very least. Here’s our road map for finding the…
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Using Email Automation for Your Business
Do you know all of the ways email automation can give your business a competitive advantage? It’s one of the…
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Programmatic Advertising, Explained
For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages.…
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Why You Should be Using Marketing Automation Instead of Email Service Providers
There are a lot of business owners and inexperienced marketers who believe that an email service provider is “basically the…
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Our Best Practices for Email Marketing Automation
Looking to take your email marketing automation strategy to the next level? Check out our tips here, and share yours…
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Five Stats That Explain Why You Need a Marketing Automation Solution
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the…
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It’s Personal AND It’s Business: Using Personalized Marketing for Your eCommerce Business
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built…